date:Jul 23, 2014
After reformulating its Heineken Light beer by adding Cascade hops, Heineken USA Inc. announced that the brand was named the Best Tasting Low Calorie Lager at the 2013 World Beer Championships. To introduce the reformulated light beer to consumers and call attention to the Best Tasting Low Calorie Lager award, the White Plains, N.Y.-based company launched a new campaign featuring three-time Emmy award winner and Tony award winner and host Neil Patrick Harris.
The Best Tasting Light Beer campaig