date:Jul 23, 2014
uarter, as it leveraged its sponsorship of the FIFA World Cup globally and activated its Share a Coke marketing campaign in many markets around the world.
However, reported net revenues declined 1 percent in the second quarter and 3 percent year to date, and reported operating income decreased 2 percent both in the second quarter and year to date. The company attributes these declines to the impact of structural changes and currency exchange rates.
At the beginning of this year, we shared our