Kerala Fish Brand to Benefit Tourism, Coastal Development
date:Jul 26, 2012
The business model primarily aims to address one of the critical challenges in post-harvest management of fish, namely fish wastage to the tune of 20-30 per cent of the catch as trash and spoilage, reportsEconomicTimes.

By cutting on the wastage of fish as trash and spoilage, KSCADC is hoping to increase incomes of fisher folk, provide employment to self-help groups and augment nutritional value of food products for consumers.

The value-added fish products under the Fish Maid brand were develo
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