date:Jul 23, 2014
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FOOD SAFETY CONCERNS
Food safety is one of the top issues for Chinese consumers after a scandal in 2008 where dairy products tainted with the industrial chemical melamine led to the deaths of six infants and made many thousands sick. Other food scandals have hit the meat and dairy industries in recent years, and many Chinese look to foreign brands as offering higher safety standards.
China is McDonald's third-biggest market by number of restaurants and Yum's top market by revenue. McDonald'