date:Jul 26, 2012
seafood was a definitive want to eat more of option but consumers were put off from eating it by their thoughts of the bones, heads and tails of seafood.
The main focus of the Fish is the Dish campaign is to show how simple and easy it is to cook fish at home, helping more people get fish on their daily and weekly meal plans. Driving the work is a hardworking, integrated digital campaign that includes a website, Twitter profile and over 20 online bloggers who share recipes, tips and general ad