date:Jul 22, 2014
le Bee Seafoods wanted to emphasise the sharing element of their offering by reminding Baby Boomers of one of the pleasant and abiding memories of their childhood such as Moms handmade tuna salad or casserole for the family, as well as introducing the product to a new generation of consumers, explained Ardaghs James Willich, Americas Metal CEO.
He adds: But the packaging is updated by use of our Easy Open ends, answering the consumers need for modern convenience.
Meanwhile across the Atlanti