Annabel Karmel launches first multi-channel TV campaign
date:Jul 22, 2014
tyle meals are tried, tested and toddler approved.

Sarah Smith, Head of PR and Marketing at Annabel Karmel said:

Behind the Annabel Karmel brand is the real-life story of a mother locked in a battle of wills with a fussy child.

Her willpower took her on a journey of food discovery which resulted in her producing a range of meals inspired by her trusty recipes.

Hand-crafted animation allows us to bring to life that personal story, and childrens TV presents a prime medium to generate awareness
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