Treasury Wine enters global travel retail market
date:Jul 21, 2014
n and Amsterdam for its Penfolds 2014 Bins and premium wine range.

Despite the push to capitalise on the Chinese market, the Penfolds brand has found itself in the middle of a legal battle with a notorious Chinese trademark squatter Li Daozhi.

A rival wine brand registered three variations of the Chinese name for Penfolds, Ben Fu, meaning that TWE could be up for hefty trademark infringement fines in addition to the rival company cashing in on the Chinese name for Penfolds by using it to sell
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