date:Jul 21, 2014
where prices are rising fastest are pet care, alcoholic drinks and frozen food while price increases of personal care and household items are below the non-food average.
Tim Eales, Strategic Insight Director at IRI, said, 'Price wars are unsustainable for manufacturers, retailers and even shoppers, who wont accept them if they mean lower quality products.'
Not all promotions are destined to drive increased sales but eventually they must pay for themselves, he continued.
'Brands must lose the