date:Jul 21, 2014
motion was up by 0.8% in the last year to 27.5%.
Although this was a slower increase than in previous years, it continued a period of promotional intensity for many countries in Europe.
More promotions has not boosted volume sales however, which continued to decline in food categories (down by -0.7% in the last year) and non-food (down by -0.8% in the last year), as consumers remain cautious about the future.
Pet care and pet food was the category with the biggest increase in the volume of go