date:Jul 21, 2014
In its latest annual European report on the pricing and promotion of fast-moving consumer goods (FMCG), research firm IRI highlights the continued failure of promotions to boost volume sales in the supermarkets.
The market and shopper intelligence company calls for FMCG manufacturers to conduct an urgent review of their promotional strategies to assess whether pricing and promotion is working to the benefit of the long-term future of the brand.
The amount of food and non-food goods sold on pro