date:Jul 21, 2014
Hancocks has relaunched and redesigned its iconic Kingsway brand in an effort to make it more marketable for the 21st century.
The classic crown design will receive a makeover in order to give it a more contemporary sheen.
The company's purchasing director, Jonathan Summerley, stated:
We're really pleased with how the relaunch of Kingsway is coming together. It's a massive task given the number of confectionary products involved and, once completed, will prove to be a massive asset to our cus