date:Jul 21, 2014
social eating occasions, they can enhance their enjoyment by using our iconic Heinz BBQ Heroes sauces.
By adopting a multi-platform approach and building on the success of the previous IT HAS TO BE HEINZ campaigns, we are confident that shoppers will be inspired to enjoy our sauces for a great tasting summer.
Heinz Tomato Ketchup has a 80% value share of the Tomato Ketchup category which is currently worth 161m.
The range of Heinz Barbecue sauces now account for 26.6% value and 31.6% volume