date:Jul 21, 2014
t them to ensure they are front of mind for consumers.
To drive purchase across the range, Heinz is also investing heavily across convenience and independent channels, increasing visibility and brand awareness of its BBQ Heroes campaign with branded displays units, barker ends and shelf signage across 3,500 stores.
Katherine Broadley, Senior Brand Manager, Heinz, said:
With temperatures set to sore this summer, we want to remind consumers that when they get together for barbecues or any other