date:Jul 18, 2014
Pearlfisher has created the brand strategy, identity, packaging, and website design for Just Enough of a (Very) Good Thing, a new single serving desert offering for adults. Just Enough of a (Very) Good Thing is an indulgent treat available in 6 mouth-watering flavors, including Key Lime, Chocolate Vanilla, Tiramisu and Lemon Cream.
In a category where the design aesthetic is traditionally over indulgent and uses dark, sensual cues, the design for Just Enough of a (Very) Good Thing is purposef