Pernod Ricard fails to meet alcohol marketing rules
date:Jul 18, 2014
the words including 'spirit' and 'distillation' on the back label. However, the panel has discovered that the back label does not give a clear explanation of the nature of the product.

In addition, the company has used French text 'spiritueux anise' on the rear of the packaging to describe the alcoholic nature of the product which is not sufficient for the UK consumers to understand.

Independent Complaints Panel secretary Panel Henry Ashworth said, It is important that the alcoholic nature of
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