date:Jul 18, 2014
British trade body Portman Group has announced that French wines and spirits firm Pernod Ricard has failed to meet the alcohol marketing rules.
The company is said to have failed to communicate the alcoholic nature of its Pernod spirit with absolute clarity.
According to the Independent Complaints Panel, the front label on the spirit bottle featured the alcohol by volume statement, but the text color meant that the statement was not legible as it did not stand out.
Pernod Ricard has mentioned