date:Jul 18, 2014
Maxxium UK is introducing further innovation into the American whiskey category and reinforcing Jim Beams market leadership status with the launch of the first ever maple-infused bourbon in the UK.
Launching this month is limited edition Jim Beam Maple, an innovation that aims to drive the appeal and accessibility of bourbon, recruiting new consumers to the category.
Jim Beam Maple is made with four year old Jim Beam bourbon whiskey, slowly infused with maple to produce a balance of sweet warm