date:Jul 25, 2012
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User-driven innovations have enormous potential for influencing the choice of not just the producers but also the consumers - and there are some companies which have made a small foray in this direction.
For instance, PepsiCo India [the food majors Indian subsidiary] asked people to come out with recipes made by using their snack, Kurkure,prof Gupta, author of the paper and executive vice-chair of the National Innovation Foundation (NIF), told FoodNavigator-Asia.
They then published their