date:Jul 25, 2012
According to the paper,Eat, drink and be Healthy,the Indian food and beverage industry has not yet established strong and vibrant linkages with the local communities to develop value added products and share the benefits.
The paper, which lists seven models for building such linkages range including mass sourcing the ideas, is aimed at involving people at different stages of value chain, or to different degrees and with various kinds of reciprocity.
User-driven innovations can be key to grow