New Zealand wine makers target China
date:Jul 25, 2012
strategy.

The target is not to be number one on the retail shelf in China but to steadily grow the market share to come to a more realistic and achievable market share of the imported wine market,said James.

In time, James said, the countrys winegrowers would also target markets they are watching with much intent, including Vietnam, Malaysia, and India, others in the greater Asia region.
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