date:Jul 17, 2014
which aims to involve parents and children in an experience that goes beyond the cinema screen, strengthening the brands connection with this key audience.
As part of the campaign, original and bespoke sponsorship idents based on Cravendales latest and highly acclaimed Barry the biscuit boy ad will be played during the film trailers and themed points of sale in cinema foyers have been created across the UK.
Engaging activity booklets, designed by marketing agency FPP, featuring Bake Your Own B