date:Jul 17, 2014
While Chinese foodies find the hit documentary A Bite of China a good guide to hunting up local delicacies, CEOs of multinational food companies see immense market potential.
I love Chinese food and I learnt that there are diverse cuisines across the country, said Ken Powell, CEO of General Mills, a leading multi-national food company known for its Wan Chai Ferry and Haagen-Dazs products which set up its first overseas RD center in Shanghai on Tuesday.
China is our largest growth market outsid