General Mills Opens New Innovation Center in China
date:Jul 16, 2014
share of joint ventures are now outside the U.S. in fast-growing, attractive categories: ready-to-eat cereal, yogurt, snacks, convenience meals, and super-premium ice cream.

Outside of the US, General Mills is focused on the middle class consumer in emerging markets to drive faster topline growth. The emerging global middle class is expected to reach 50 percent of the world's population by 2030. Across China, Indonesia, India and Brazil, the sheer number of new middle class households is proje
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