date:Jul 16, 2014
Coco became the sales leader in the crowded U.S. coconut water category with a 60% market share.
The brand enlisted pop star Rihanna as the face of its 2011 and 2012 advertising campaigns, expanded into a dozen international markets and last year launched a new line of children's beverages, Vita Coco Kids.
Barclays Plc is acting as financial advisor to Vita Coco. Giannuzzi Group LLP is acting as legal advisor.