date:Jul 16, 2014
o created the brand, New York-based Vita Coco has grown into a multi-million dollar beverage brand now sold throughout the U.S., many European countries and Japan.
Vita Coco's growth in the U.S. has been well documented, less so the brand's exponential growth in Europe and more recently, Japan. We expect China to follow suit. Outside the U.S., Vita Coco sales are growing as much as 300% in certain markets, says Kirban. Vita Coco is quickly becoming a globally recognized brand and we're thrilled