date:Jul 16, 2014
Vita Coco, one of the fastest-growing beverage brands globally and the U.S. leader in coconut water sales, announced plans to bring the coconut water brand to China for the first time.
The new distribution comes through an exclusive agreement with Red Bull China, which also acquired a stake in privately-held All Market Inc., the makers of Vita Coco.
The announcement was confirmed by Vita Coco CEO Michael Kirban, who co-founded Vita Coco in 2004 with friend Ira Liran. In the decade since the tw