date:Jul 16, 2014
Burtons Biscuits Company is boosting its Cadbury Special Occasions Biscuits range, the fastest-selling range of new products ever introduced into the UKs 2 billion sweet biscuit category, with the launch of new Cadbury Wispa Biscuits.
With annual sales of 10 million, the range currently comprises Cadbury Dairy Milk, Cadbury Crunchie, Cadbury Caramel and Bournville biscuits.
David Costello, Burtons Biscuit Companys head of customer category management, said:
The Cadbury Wispa Biscuits launch w