date:Jul 16, 2014
Carrefour CEO Georges Plassat has made no secret of what he thinks of the Carrefour Discount brand so it should come as no surprise that Carrefour has decided to overhaul the brand by removing the Carrefour logo.
The Carrefour Discount label was created in 2009 by the then CEO Lars Olofsson, but when Plassat took over in 2012 he made it clear he wanted to disassociate the Carrefour logo from discount products, as it gives the impression it is an inferior brand. Shortly after he took over in 201