date:Jul 16, 2014
Morrisons has sold its baby products business Kiddicare.
The retail group bought the business from the founders in 2011 for 70 million, in an attempt to diversify into prams, buggies, costs and childrenswear. Kiddicare embraced ecommerce early on and had a strong online presence which was also attractive to Morrisons. Now, only three years later, it has sold it at a massive loss. Endless, a private equity firm specialising in turning around struggling companies, has bought the business for 2 mi