date:Jul 25, 2012
palm oil in its KitKat brand.If food manufacturers are looking to increase reasons for consumers to buy their products, the possibility of adding a 'palm oil free' label might be an added purchase motivator when manufacturers are sourcing ingredients.
She also pointed to the call to cut trans fatsand thedemand from the industry for products that offered multiple benefits, such as health, all natural and environmental claims.
Front of pack claims
David Jago, director and innovation and insigh