date:Jul 15, 2014
Retailers in Britain are beefing up their venison stocks as the desire for the meat continues to experience an exponential jump.
This Christmas, for example, Venison Wellington will be one of Asda's seasonal products, while Sainsbury's will introduce its new venison lines this autumn.
This follows venison sales rocketing 413 per cent year-on-year from 1.2 million to 6.4 million (to the week ended 22 June 2014).
Asda is sourcing its venison from Northern Irish supplier Finnebrogue, a company t