date:Jul 14, 2014
alf Half range.
Warbeartons new Half Half packaging will feature the iconic bear and aims to drive excitement and interest in the category and create greater standout in-store.
To support the activity Warburtons will be encouraging families across the UK to get out and enjoy their own adventures with an integrated communications campaign throughout the summer including PR, social media and in-store activity.
Megan Harrison, brand and portfolio director, Warburtons said:
Paddington and Warb