date:Jul 14, 2014
Warburtons has announced a strategic brand partnership with Paddington Bear to celebrate the launch of the new Paddington film this autumn.
For the first time in its 138 year history, Warburtons headquarters in Bolton and over six million of its Half Half products will undergo a major rebrand as Warburtons changes its name to Warbeartons.
Paddington is the first ever live action film inspired by Michael Bonds best-selling books.
Being produced by David Heyman (producer of all eight of the Ha