date:Jul 14, 2014
t also highlighting where there are gaps in the mass market.
The launch into Asda will be supported by a marketing activation spend in excess of 1m and follows significant investment in design and packaging to reinvigorate the brand.
The new packaging moves the product from a traditional jar to a convenient and modern easy-pour pouch format with a visible window.
Made from recyclable packaging which creates minimal wastage, the new format brings a freshness and modernity to the World Cuisine