date:Jul 14, 2014
to Unleash the East and be Braver with Flavour.
The sauces all carry a unique point of difference to similar products on the market.
New independent consumer research commissioned ahead of the launch proves the taste credentials of the brand, with Tiger Tiger significantly outperforming the current major players in the category, Pataks and Sharwoods, on preference and overall acceptance.
Nigel Parrott, Head of Tiger Tiger said:
Our research shows there is a real consumer appetite for a fresh