date:Jul 14, 2014
uses on getting summer off to a great start and upgrading consumers taste buds with Old Jamaicas trademark fiery flavour.
The advert reinforces Old Jamaica Ginger Beers full of flavour messaging.
The advertising campaign will also be underpinned with a retailer engagement programme, which will see the brand distribute toolkits to key retailers to maximise the reach of its media activity.
Old Jamaica will also run a social campaign, which challenges their community to Upgrade their Summer with