date:Jul 14, 2014
ish a standalone characterful brand extension that reflected The perfect mix in a bold, confident and modern way. We needed to strike a balance between disrupting the market and retaining the tradition, provenance and heritage of the Jack Daniels brand.
Matt Harada, Group Marketing Manager at Brown Forman, commented, JDO understands the Jack Daniels brand and the advanced state of the Australian market in terms of RTD, compared to the US and the UK. The team got the brief straightaway and as a