date:Jul 14, 2014
evealing the mix variant on the canvas below. RTD is traditionally a very dark category with lots of black colourways and dark colour palettes. The recent launch of noisier packs meant that Jack Daniels RTD needed to work harder to stand out in a sea of noise on shelf.
Ray Smith, JDO creative director said, The challenge was to add new characteristics to what is one of the biggest brands in the world, a brand that is synonymous with effortless cool and quality crafting. Our aim was to establ