date:Jul 14, 2014
were selected to take part in the Mobile Futures pitch process. The successful applicants will now work one-on-one with each of the five brands to customise and implement mobile platforms, and activate pilots within 90 days.
Anthony Ho, head of marketing services, Mondelēz International, said, Mobile use is increasing and theres a lot of innovation coming out of Australian startups to cater for these audiences. We want to be leaders in this space and use mobile innovation to connect with consu