Mondelez partners with startups to drive mobile marketing
date:Jul 14, 2014
cream cheese chose Issue to drive branded content via a bespoke magazine that is interactive and shoppable.
belVita will work with Proximiti, using geo-analytics to create personalised consumer experiences.
Cadbury Favourites will partner with SkyFii to help venue owners better understand and engage with consumers via mobile.

The startups engaged in a competitive pitch process which involved speed dating sessions with the brand managers. From over 60 initial applications, 13 mobile startups
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