Pernod Plans to Keep Becherovka for Now
date:Jul 14, 2014
e higher than the result reported two years ago, before the prohibition hurt earnings. After the ban, consumers steered away from cheaper alcoholic drinks, the main source of the poisonings, to better quality beverages, Schofield said.

Full-year pretax ending June 30, 2013 dropped 32 per cent to 171 million koruna ($8.5 million). The ban cost the company about 100 million koruna, Schofield said.

Successful Year

The poisonings were the worst in more than 30 years and led to two life conviction
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