Oktoberfest Comes Early for Munich Beer as World Cup Lifts Sales
date:Jul 10, 2014
al for a market share of 87.8 percent, ZDF said on its website.

An estimated additional 10 million people, who arent counted in the TV ratings, watched the game online and at public viewing events across the country.

The previous record was also spurred by coach Joachim Loews national team. More than 31 million people watched Germanys 1:0 defeat against Spain in the semifinal of the 2010 World Cup in South Africa.

Bayern Munich

Paulaner is a sponsor of FC Bayern Munich, the Munich-based club
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