date:Jul 10, 2014
ales declines after discounters prompt the likes of Tesco, Asda and Morrisons to cut prices. Sainsbury is matching some price cuts, though has stressed that its supermarkets will keep focusing on fresh produce and premium own-brand food.
King said on 11 June that he expects Sainsburys same-store sales to return to growth this year.
Sainsburys market share rose to 16.7 per cent in the 12 weeks to 22 June from 16.6 per cent a year earlier, with sales increasing 3 per cent, outperforming the mark