date:Jul 10, 2014
Sainsbury's new CEO Mike Coupe said the UKs third-largest grocer plans to keep its price positioning even as competition from Aldi and Lidl force rivals to discount.
We are confident in our price position, and the company will make a virtue out of sticking to quality, said Coupe, taking over as CEO today from Justin King, who led the company for the past decade. Coupe spoke at the companys annual shareholder meeting in London.
Kings nine-year record of unbroken sales growth ended two quarters