KEY INTERVIEW: New Strategies to Innovate With Fruit
date:Jul 09, 2014
the issue of using health claims on products designed for kids is a thorny one, admits Forceville, although he also insists Taura is in a strong position.

We have good cards in our hands, he explains. The products we create are natural and offer a high fruit content. They can be one of your five a day and we offer many no-added-sugar options that include naturally occurring sugars only. These are all good flags and where appropriate we believe its right to make justified health claims. However,
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