KEY INTERVIEW: New Strategies to Innovate With Fruit
date:Jul 09, 2014
g by end of this year we will start to be able to offer fruit pieces in bespoke shapes to our customers. Right now we can supply pieces, flakes, strings. But by the end of year we will be able to offer any shape such as balls, cubes and stars with an appealing soft and non-sticky texture. We believe its really going to increase the fun ratio.

Fruit is blessed with a health halo that resonates with consumers particularly parents looking for healthier snack options for their children. However,
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