KEY INTERVIEW: New Strategies to Innovate With Fruit
date:Jul 09, 2014
rs for its ingredients are healthier foods, exceptional taste, functionality and value. This is the same across all of the sectors where the company operates, which includes snacking but also bakery, breakfast cereals, chocolate and confectionery.

Effectively what we are seeing is a polarization of the market, he says. In the past, we saw a lot of cheaper fruit ingredient solutions produced with a focus on keeping costs down, but without offering much else in the way of benefits. In effect, thi
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