date:Jul 09, 2014
ads range is worth 1.5m, and is growing 18% YOY.
Princes Tuna Salads have been 100% incremental to the Added Value Tuna category, with 43% of the incremental spend from new shoppers to the category.
The Princes Tuna Salads range successfully meets the consumers desire for a delicious and quick lunchtime meal.
The new Thai Chilli variant provides another popular flavour choice in the range.
We have also refreshed our packaging to increase the prominence of our one of your five-a-day message,