date:Jul 09, 2014
gust, September and October to help drive awareness and trial and will also include a blogger outreach programme to highlight the brands healthier proposition.
In addition, a new website is due to launch in advance of the season to help boost brand interaction.
Nina Uttley, Panda brand manager said:
The Panda brand recently re-launched with a fresh new look following extensive research among UK mums and the targeted Back to School campaign will really help enhance sales across the portfolio.